WILLIAM MORRIS FLOORING
WILLIAM MORRIS FLOORING
Celebrate a design legend with our William Morris carpets, rugs and runners. Rooted in the Arts and Crafts movement, these floor coverings bring intricate, nature-led pattern and heritage character to the home, from golden lily motifs to trailing foliage.
Whether you choose a William Morris stair runner, a patterned rug for a study or a carpet that carries a design through a room, each is woven in England with Axminster Carpets from responsibly sourced wool, and made to last a lifetime.
Complete the look with our matching William Morris wallpaper, or explore the wider Axminster flooring range of carpets, rugs and runners.
Made to order to reduce waste, our William Morris designs reflect our regenerative mission. Every order helps protect 35 square metres of forest through the World Land Trust.
Axminster Flooring
AXMINSTER CARPETS - AXMINSTER, DEVON
We are proud to work with Britain’s oldest, best known and most prestigious carpet designer and manufacturer to create our flooring.
Axminster Carpets has been synonymous with carpet luxury and craftsmanship for over 250 years. Based in Devon, Axminster have been expertly weaving since 1755. Sharing our passion for sustainability, traditional craft and colour, the design house uses responsibly sourced British wool to create their unique ‘eight pitch Axminster’ weave, fitting in more wool per square inch, which, like a high definition TV, allows more pattern and colour, and results in a better quality carpet.
“We are very, very passionate about keeping weaving alive in Axminster. We already have really strong, sustainable credentials because we weave with British wool, jute and cotton, but we're pushing boundaries to see what next.”
- Axminster
Free Design Consultation
Whether it’s a maximalist haven or nuanced neutral nest you’re dreaming of, we’re here to turn those dreams into reality.




